This two-part video series for the Association of Professors of Gynecology and Obstetrics (APGO) was designed to help Ob/Gyn learners develop their knowledge of female sexual health and sexual dysfunction, and review communication techniques to help improve their care of female patients. JA managed the full production process, including: faculty coordination; script writing and editing; storyboarding, design and animation; voiceover; and video file production.
JA has developed an expertise for planning satellite symposia for the international and domestic medical community. We are known for our engaging and interactive programming, and trusted for our collaboration with presenters and panelists. We organize everything from soup to nuts: we craft content, create collateral materials, plan itineraries, and are on site to make sure programs run smoothly. We worry about the details so you don't have to.
Our design and editorial team creates scientific posters for presentations at regional, national, and international conferences. Topics to-date include infectious disease, diagnostics, and women’s health.
For this poster presentation at the Nurse Practitioners in Women’s Health (NPWH) annual conference, JA provided writing support for the primary author, copyediting, layout and design, and specialty print production.
For this grant-funded supplement, we managed the full life cycle of editorial development: extensive literature research, writing, editing, design, production for publication in digital format, manuscript submission, and journal review.
The result: a comprehensive educational supplement published in Contemporary OB/GYN, providing an important review of associated risks and treatment guidelines for a common polymicrobial vaginal dysbiosis that affects over 21 million women annually in the US.
JA has worked in partnership with Association of Professors of Gynecology and Obstetrics (APGO) to develop the WellMom mobile apps, as a supplement to their Educational Series on Women’s Health Issues. Each app addresses gaps in knowledge on topics that are nominated by APGO faculty. Content is specifically targeted toward medical students and intended as an OB/GYN teaching tool, bringing a modern, interactive approach directly to physician learners.
WellMom mobile apps include:
Perinatal Depression, Managing NVP, and Induction of Labor.
The apps are available for free download on the Apple App Store and the Google Play Store.
The “Aniwoman” interactive resources were developed for the Sanofi US Renal Medical Affairs team as an online educational tool for clinicians treating patients with stage 5 chronic kidney disease (CKD5). An interactive anatomical diagram allows the learner to select from major organs affected by CKD5 to review detailed descriptions of a patient’s metabolism, comparing patients with CKD5 to patients without kidney disease. A video library provides the learner with a self-running animation to review a normal patient metabolism, as well as the calcium, phosphorus and PTH metabolism of someone with kidney failure on dialysis.
In 2015, Hologic launched Hologic Education for Residents, the HER program, an initiative featuring online educational modules and training tools for Ob/Gyn residents and faculty. In addition to didactic materials, modules include tools to help supplement training and evaluate the effectiveness of the educational content. JA acted in a project management capacity, partnering with Hologic to develop educational module content with key opinion leaders, building the site infrastructure integrating Hologic Medical Education design and branding, piloting the live site with advisors at key residency programs in the US, and creating the launch theme: It’s All About HER.
We were pleased to work with BIDMC's Ob/Gyn Department in 2014 and 2015 to design and compile their annual report. The final reports reflected the unique qualities of the BIDMC Ob/Gyn Department and highlighted the work of their talented clinicians.
When Afaxys created a new division to produce generic oral contraceptives, they set their sights on making sure that uninsured or underinsured women had open access to inexpensive birth control. With our strong history in women’s health, JA was brought in to create corporate awareness, branding, and promotional materials to more fully introduce Afaxys Pharmaceuticals and their mission to safety net providers. We created corporate identity guidelines, printed brochures, exhibit materials, online and print ads for medical journals, and product formulary kits, all to build the Afaxys Pharmaceuticals brand.
Covidien Biosurgery asked JA to assist with engaging surgeons to educate their peers about Covidien’s adhesion barrier products. Knowing most physicians are interested in sharing and hearing about relevant cases, JA developed printed case reports featuring surgical cases in which Covidien’s products helped improve patient outcomes. We also created an online portal, SurgiPeer, where surgeons could submit their own cases. JA provided editorial assistance with each case submitted through the portal, worked directly with the author to select the best images to accompany the text, then pulled all elements together to produce a cohesive, educational, and insightful printed case.
Launched in 2012, the Sanofi Renal Medical Affairs portal offers updated resources on clinical topics in CKD-MBD to healthcare providers caring for patients with Stage 5 Chronic Kidney Disease. Live and archived peer-to-peer webinars are available for viewing, and the website has a following of over 3000 subscribers who are notified when new programs are available.
JA works with Hologic, an esteemed advisory panel of Advanced Practice Clinicians (APCs), and Ob/Gyn experts to build, develop, and maintain The Clinical Connection, an online educational resource for Nurse Practitioners, Physician Assistants, Nurse Midwives, and other APCs. The Clinical Connection offers evidence-based learning modules and an extensive multimedia library on current and critical topics in women’s health.
This module on patient counseling and management was created specifically to teach educators, physicians, and other caregivers how to improve their communications skills when counseling patients about contraception. To supplement the didactic materials, JA wrote, filmed, and produced a series of video cases. These interactive multimedia case studies clearly and succinctly demonstrate the key elements to successful counseling that are espoused by leading authorities in the field.
One of the challenges in creating a medical symposium is to get attendees engaged to the point of participating, learning, and ultimately remembering key points. This satellite symposium during the annual ACOG clinical meeting attracted attendees who wanted to learn more about the new HPV vaccines and why the media was so eager to write about something they knew very little about. JA brought in two well-known journalists along with two expert physicians to discuss and argue the phenomenon including the controversies related to press coverage of recent data published by the scientific and medical communities.
The APGO Educational Series on Women's Health Issues was created to strengthen the capabilities of Ob/Gyn faculty who teach residents and students about relevant issues in primary and preventive care of women. JA developed several teaching and CME modules as part of the series, supplementing teaching curricula and providing learning materials for all healthcare providers. Topics include breast cancer, endometriosis, urinary incontinence, cervical cancer, electrosurgery, and the management of menopause. APGO modules often include a monograph, teaching slides, complete references, and, when appropriate, interactive and video case studies.
Rather than adding a generic stock photo to an invitation template, JA prefers to start from scratch to produce a memorable image and theme, as we did with this large symposium held at the Asian Art Museum in San Francisco. To illustrate the symposium topic - using evidence to build and defend a bridge to the future of women's health - we commissioned an original image of a modified Chinese symbol for "Bridge." This strong image, paired with a photo of an older woman in a defensive martial arts posture, established a bold theme for a memorable program.
To engage an audience, JA strives to use captivating images and pose poignant questions. In 2014, we managed a satellite symposium on TB testing and vaccinations in rheumatology patients at the ACR conference in Boston. Along with inviting leaders in the field to present compelling evidence, we created a theme using an image of Shakespeare and, adapting Hamlet’s famous soliloquy, asked “to be or not to be…to do or not to do…those are the questions.” The theme resonated with the audience and attracted a larger than expected attendance, despite strong competition.
JA created this campaign to help promote gynecological Minimally Invasive Surgery (MIS) procedures and products to surgeons, healthcare providers, and perioperative registered nurses. Highlighting both clinician and patient-empowering benefits from MIS procedures helped to personalize the theme for the audience. Our creative team decided to use a headline that would play on the similar sounding Miss, Ms., and M.I.S. to attract attention, enticing readers who might otherwise flip quickly through a print publication to slow down and read the entire ad.
Creative concept used to promote a two-day presentation training course titled Lasting Impact: Becoming a Powerful & Persuasive Presenter. Animation illustrations from Elizabeth DeJure Wood.
Longtime client APGO asked JA to create a short film to celebrate 20th anniversary of their Academic Scholars and Leaders Program, and to announce an ambitious new funding initiative. The participants were busy doctors spread out across the country, and sending film crews to each location would have been prohibitively expensive. JA’s solution—we sent smartphone tripods to each participant, along with carefully crafted filming instructions so they could film themselves at their convenience. Participants uploaded their clips to Dropbox, and we edited these into a narrative, adding graphics, b-roll stills, and original music to the final version. The project was delivered on-time and on-budget, and the funding initiative is well on its way to meeting its fundraising goal.
The Carpenter’s Boat Shop in Pemaquid, Maine, has been providing one-year apprenticeship programs in traditional boat building and character building for over 35 years. JA produced a video for the Boat Shop to help tell its story and raise awareness of its work. This was a pro bono and very meaningful project for us.
For this grant-funded interactive CME program, peer-reviewed content on Urinary Incontinence was brought to life with audio narration and explainer-style animation. We worked with an expert on urogynecology and incontinence to develop the content and managed all production, including storyboard, design, animation, and programming in Storyline. The program, now archived, was accredited for continuing education, and used by practicing clinicians, medical students, and residents.
; "Sexual Health Video Series")
; "Satellite Symposia")
; "Scientific Poster")
; "Editorial Development")
; "APGO WellMom PPD App")
; "Aniwoman - Animation & Interactive Diagram")
; "Hologic Education for Residents")
; "Beth Israel Deaconess Medical Center, Department of Obstetrics and Gynecology: Annual Report")
; "Afaxys Pharmaceuticals Corporate Awareness Branding")
; "Covidien Biosurgery Case Reports")
; "CKD5: Sanofi Renal Medical Affairs Portal")
; "The Clinical Connection")
; "The APGO Educational Series on Women's Health Issues: Contraception Module & Video Cases")
; "CME Symposium at the Historic National Press Club, Washington DC")
; "The APGO Educational Series on Women's Health Issues")
; "CME Symposium at the Asian Art Museum, San Francisco")
; "CME Symposium at the American College of Rheumatology, Boston")
; "Ms. MIS: Medical Journal Print Ad Campaign for ACMI")
; "Lasting Impact")
; "APGO ASL Anniversary Video")
; "Carpenter’s Boat Shop Video")
; "CME Interactive Educational Module")
