Discover Immunology, originally launched as IGRAeducation.com, provides continuing medical education and reference libraries for immunodiagnostics related to Mycobacterium tuberculosis and cytomegalovirus infections. Links to register for live symposia and webinars are provided on the website, in addition to on-demand versions of previous live programs. The website also provides a mini course on Immunology by Harris Goldstein, MD from the Albert Einstein College of Medicine for those less familiar with immunology.
The “Aniwoman” interactive resources were developed for the Sanofi US Renal Medical Affairs team as an online educational tool for clinicians treating patients with stage 5 chronic kidney disease (CKD5). An interactive anatomical diagram allows the learner to select from major organs affected by CKD5 to review detailed descriptions of a patient’s metabolism, comparing patients with CKD5 to patients without kidney disease. A video library provides the learner with a self-running animation to review a normal patient metabolism, as well as the calcium, phosphorus and PTH metabolism of someone with kidney failure on dialysis.
JA has developed an expertise for planning satellite symposia for the international and domestic medical community. We are known for our engaging and interactive programming, and have strong relationships with our extensive network of key opinion leaders and presenters. We organize everything from soup to nuts: we craft content, create collateral materials, plan itineraries, and are on site to make sure programs run smoothly. We take care of the details so you don't have to.
Creative concept used to promote a two-day presentation training course titled Lasting Impact: Becoming a Powerful & Persuasive Presenter. Animation illustrations from Elizabeth DeJure Wood.
We were pleased to work with BIDMC's Ob/Gyn Department again in 2015 to design and compile their annual report. The final product reflects the unique qualities of the BIDMC Ob/Gyn Department and highlights the work of their talented clinicians.
When Afaxys created a new division to produce generic oral contraceptives, they set their sights on making sure that uninsured or underinsured women had open access to inexpensive birth control. With our strong history in women’s health, JA was brought in to create corporate awareness, branding, and promotional materials to more fully introduce Afaxys Pharmaceuticals and their mission to safety net providers. We created corporate identity guidelines, printed brochures, exhibit materials, online and print ads for medical journals, and product formulary kits, all to build the Afaxys Pharmaceuticals brand.
Covidien Biosurgery asked JA to assist with engaging surgeons to educate their peers about Covidien’s adhesion barrier products. Knowing most physicians are interested in sharing and hearing about relevant cases, JA developed printed case reports featuring surgical cases in which Covidien’s products helped improve patient outcomes. We also created an online portal, SurgiPeer, where surgeons could submit their own cases. JA provided editorial assistance with each case submitted through the portal, worked directly with the author to select the best images to accompany the text, then pulled all elements together to produce a cohesive, educational, and insightful printed case.
In 2015, Hologic launched Hologic Education for Residents, The HER Program, an initiative featuring online educational modules and training tools for Ob/Gyn residents and faculty. In addition to didactic materials, each module includes tools to help both supplement training and evaluate the educational effectiveness of the content. JA acted in a project management capacity, partnering with Hologic to develop educational module content with key opinion leaders, building the site infrastructure integrating Hologic Medical Education design and branding, piloting the live site with advisors at key residency programs in the US, and creating the launch theme: It’s All About HER.
Launched in 2012, the Sanofi Renal Medical Affairs portal offers updated resources on clinical topics in CKD-MBD to healthcare providers caring for patients with Stage 5 Chronic Kidney Disease. Live and archived peer-to-peer webinars are available for viewing, and the website has a following of over 3000 subscribers who are notified when new programs are available.
JA works with Hologic, an esteemed advisory panel of Advanced Practice Clinicians (APCs), and Ob/Gyn experts to build, develop, and maintain The Clinical Connection, an online educational resource for Nurse Practitioners, Physician Assistants, Nurse Midwives, and other APCs. The Clinical Connection offers evidence-based learning modules and an extensive multimedia library on current and critical topics in women’s health.
This module on patient counseling and management was created specifically to teach educators, physicians, and other caregivers how to improve their communications skills when counseling patients about contraception. To supplement the didactic materials, JA wrote, filmed, and produced a series of video cases. These interactive multimedia case studies clearly and succinctly demonstrate the key elements to successful counseling that are espoused by leading authorities in the field.
One of the challenges in creating a medical symposium is to get attendees engaged to the point of participating, learning, and ultimately remembering key points. This satellite symposium during the annual ACOG clinical meeting attracted attendees who wanted to learn more about the new HPV vaccines and why the media was so eager to write about something they knew very little about. JA brought in two well-known journalists along with two expert physicians to discuss and argue the phenomenon including the controversies related to press coverage of recent data published by the scientific and medical communities.
The APGO Educational Series on Women's Health Issues was created to strengthen the capabilities of Ob/Gyn faculty who teach residents and students about relevant issues in primary and preventive care of women. JA developed several teaching and CME modules as part of the series, supplementing teaching curricula and providing learning materials for all healthcare providers. Topics include breast cancer, endometriosis, urinary incontinence, cervical cancer, electrosurgery, and the management of menopause. APGO modules often include a monograph, teaching slides, complete references, and, when appropriate, interactive and video case studies.
Rather than adding a generic stock photo to an invitation template, JA prefers to start from scratch to produce a memorable image and theme, as we did with this large symposium held at the Asian Art Museum in San Francisco. To illustrate the symposium topic - using evidence to build and defend a bridge to the future of women's health - we commissioned an original image of a modified Chinese symbol for "Bridge." This strong image, paired with a photo of an older woman in a defensive martial arts posture, established a bold theme for a memorable program.
To engage an audience, JA strives to use captivating images and pose poignant questions. In 2014, we managed a satellite symposium on TB testing and vaccinations in rheumatology patients at the ACR conference in Boston. Along with inviting leaders in the field to present compelling evidence, we created a theme using an image of Shakespeare and, adapting Hamlet’s famous soliloquy, asked “to be or not to be…to do or not to do…those are the questions.” The theme resonated with the audience and attracted a larger than expected attendance, despite strong competition.
JA created this campaign to help promote gynecological Minimally Invasive Surgery (MIS) procedures and products to surgeons, healthcare providers, and perioperative registered nurses. Highlighting both clinician and patient-empowering benefits from MIS procedures helped to personalize the theme for the audience. Our creative team decided to use a headline that would play on the similar sounding Miss, Ms., and M.I.S. to attract attention, enticing readers who might otherwise flip quickly through a print publication to slow down and read the entire ad.
In 2013, JA was asked to create a new design for the BIDMC Ob/Gyn Annual Report to reflect the department’s newly redesigned, modern physical space at the hospital, and also to make the report easier to read on computers and tablets. We created a new layout, applied a fresh design perspective, and updated copy from all of the department’s divisions to produce a comprehensive, consistent, and progressive final product. The 2014 report further built upon this new direction, featuring the unique qualities of the BIDMC Ob/Gyn Department.
The Carpenter’s Boat Shop in Pemaquid, Maine, has been providing one-year apprenticeship programs in traditional boat building and character building for over 35 years. JA produced a video for the Boat Shop to help tell its story and raise awareness of its work. This was a pro bono and very meaningful project for us.
Longtime client APGO asked JA to create a short film to celebrate 20th anniversary of their Academic Scholars and Leaders Program, and to announce an ambitious new funding initiative. The participants were busy doctors spread out across the country, and sending film crews to each location would have been prohibitively expensive. JA’s solution—we sent smartphone tripods to each participant, along with carefully crafted filming instructions so they could film themselves at their convenience. Participants uploaded their clips to Dropbox, and we edited these into a narrative, adding graphics, b-roll stills, and original music to the final version. The project was delivered on-time and on-budget, and the funding initiative is well on its way to meeting its fundraising goal.
; "Discover Immunology")
; "Aniwoman - Animation & Interactive Diagram")
; "Satellite Symposia")
; "Lasting Impact")
; "Beth Israel Deaconess Medical Center, Department of Obstetrics and Gynecology: 2015 Annual Report")
; "Afaxys Pharmaceuticals Corporate Awareness Branding")
; "Covidien Biosurgery Case Reports")
; "Hologic Education for Residents")
; "CKD5: Sanofi Renal Medical Affairs Portal")
; "The Clinical Connection")
; "The APGO Educational Series on Women's Health Issues: Contraception Module & Video Cases")
; "CME Symposium at the Historic National Press Club, Washington DC")
; "The APGO Educational Series on Women's Health Issues")
; "CME Symposium at the Asian Art Museum, San Francisco")
; "CME Symposium at the American College of Rheumatology, Boston")
; "Ms. MIS: Medical Journal Print Ad Campaign for ACMI")
; "Beth Israel Deaconess Medical Center, Department of Obstetrics and Gynecology: 2014 Annual Report")
; "Carpenter’s Boat Shop Video")
; "APGO ASL Anniversary Video")
