At JA, we love a challenge.
When longtime client APGO approached us about making a short video to both celebrate the 20th anniversary of the Academic Scholars and Leaders Program and announce an important new funding initiative, we were intrigued.
The video’s subjects were busy doctors spread out across the country, and sending film crews to each location would make the cost prohibitive. We needed to find a way to include everyone in an affordable way.
Our solution: we sent smartphone tripods to the doctors, along with detailed and carefully crafted instructions so they could film themselves, at their convenience. They uploaded their videos to Dropbox, and we edited them into a narrative.
The project was delivered on time and on budget, and APGO is very close to reaching its $550,000 fundraising goal!