Journeys with JA

Our shared experiences at Jespersen & Associates, our journeys if you will, have most always been good, even noble at times. No doubt some could have been better but they all have one thing in common: The work and the people we are fortunate to work with continue to challenge, reward, and surprise us.

Wake up and Smell the Coffee!

How do you inspire gynecologists to attend a 6:00 AM breakfast symposium? Our client Hologic approached JA with an ambitious concept for the daunting time slot—a self-guided, interactive program where attendees equipped with audio headsets visit different stations, choosing their own “learning adventure.”

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Lights, Camera, Action!

At JA, we love a challenge. 

When longtime client APGO approached us about making a short video to both celebrate the 20th anniversary of the Academic Scholars and Leaders Program and announce an important new funding initiative, we were intrigued.

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Surfing to the March

"You can’t stop the waves, but you can learn how to surf."

What do you do when things go wrong; when the best laid plans are turned upside down? As soon as the Women’s March in Washington was announced, Carrie, Caitlin and I excitedly made plans to go. Details quickly fell into place—Carrie’s mom and a friend were going, so we decided to make it a party of five, and take a round-trip Rally Bus from Stamford.

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Photos: Heather Houston

It’s a special occasion when everyone from JA is under one roof, and to celebrate we kicked off the holidays with a party/cooking class at the Cambridge School of Culinary Arts, just a few blocks from our office.

With family and friends in tow, and under the expert (and patient) tutelage of our chef and instructor Jerrod Perry, we peeled, diced, toasted, roasted, sautéed, seared, deglazed, puréed, caramelized, stir-fried, baked, marinated and mashed our way through an impressive menu:

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Photo: Mark Jespersen

What makes a good story? Two things come to mind: a topic that interests me and writing that's so good, I can’t help but read, listen, or watch all the way to the end, no matter how long it takes.

In advertising, you can write and say just about anything you want. People understand what you are hinting at, or trying to sell. And for years I enjoyed that freedom, winning awards for clever headlines that made people think, laugh, and buy all kinds of stuff.

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Welcome to Journeys with JA

At JA we treasure inspiring and unique stories, whether we’re the storytellers or the audience. Every day, our work and the people we work with provide challenges, rewards, and surprises. We look forward to sharing some of our stories with you here. Thanks for joining us.